Tommy Hilfiger
Interactive Design, Art Direction
I re-designed the Tommy Hilfiger brand site for North America in Fall 2024 with Senior Art Director, Raymond Croft.This included a homepage re-design, an updated site map, new video E-Spot placement and PDPs, and an identity for the loyalty program, The Hilfiger Club.
Ongoing work included designing homepage refreshes, secondary site experience, emails, motion graphics and various media requests. Special projects included building a brand system for implementation across the e-commerce team and onboarding the North America office onto Figma in an educational role.